Play2fund was created to give artists new options to monetize their online events. Play2Fund allows artists to quickly transform a live or on demand event they are already streaming on Facebook or Youtube into a crowdfunding and promotion engine.
Artists can select a campaign “goal” and offer rewards such as an mp3 or pdf download or a private lesson. Fans have the option to support the artist in many different ways: from donations, to accessing all the music from Youtube, Spotify and Bandcamp in one single place.
Fans can even contact their artist for online lessons or hire them for remote recording. The platform does not only provide flexible and advanced donations tools to add to online events, but also provides tools to encourage viewers to engage in multiple ways and compensate musicians for their work.